ON CLOUD
MONSTERS
Clichés & Millennials go together like Mac & Cheese or PB&J. By combining the two, created a campaign to illuminate how wearing On Cloudmonster Running Shoes not only feels like running on clouds, but makes you stand out with their unique design & bright palette.
Out of home is essential for the commuters. Whether you’re stuck in traffic, on the bus, or racing to the next subway, these Cloudmonsters will stand out.
OUT OF HOME
SOCIAL/DIGITAL
Strava? NYT Games? Instagram? Yup, that sounds like the Millennial target audience.
In this day & age, staying off your phone is the new fad. While waiting at the doctor or enjoying the water outside, the audience will be sure to pick up a magazine.
There’s no way to kick off a campaign like a good ‘ole activation. This 5k brings influencers, celebrities, and the lovers of On alike together.
ON TOP OF THE WORLD 5K
Nobody does a brand collab like Madhappy. We took the signature stitching on their hoodies and put it on the rim of the shoes. This concoction creates perfect collab for the two brands.
BRAND COLLAB
Copy & Design by Me
This campaign was created as a passion project. There is no affiliation with the brand.